about babyelan {daily}:

As a former baby boutique owner & style-savvy mom of two small boys, Sarah seemed to be at the forefront of the emerging luxury baby market; the first to know of many of those baby must-haves, that you simply don’t know about unless someone around you has it or has told you about it. Many people would ask how she knew about all these great finds, and where they could get them. Eventually, Sarah was prompted by friends and family to start BabyElan {daily} to help new parents, parents-to-be, and gift-givers alike, discover the greatness beyond mainstream baby retailers that seemed to be popping up from coast to coast. While most parents still have a very real need for the basics at these stores, we have found it incredibly essential to have a little fun with the amazing selection of private label luxuries, and that is what we are here for; to bring you only the very best from that category. We anticipate that you will find BabyElan to be an essential online resource, and you’ll make us a part of your every day routine, as so many others already have!

For those of you with a little more experience, or just entering the early stages of pregnancy, we have a something for you too. We have recently launched two new weekly segments: MamaElan on Mondays & KidElan on Wednesdays. On MamaElan, you will find great tips on jewelry, skin care, clothing & accessories {including maternity} & more. Our KidElan segment will cover fun & educational toys, games & music for the 3 and up crowd, healthy nutrition, & early elementary topics of interest.

about sarah:

I am the proud mother of two beautiful little boys, Colin {4} and Alex {nearly 2}, and wife to my crazy & lovable husband, Michael. Though we are originally from upstate NY, we visited Charlotte, NC during our senior year of college, and pretty much never left! We are now going on 8 years here in the beautiful south!

Aside from managing and writing for BabyElan & taking care of my family & home, I also run a small stationery business out of my home, Paperluxe Studio. As if that isn’t enough, I work several days per week out of the home for a small corporation, in energy supply management. Needless to say, I keep very busy. But I love what I do, and I somehow find the time & energy to make it all work! Although, I can honestly say that I am thrilled to have recently acquired a fabulous business partner for BabyElan; my good friend Dana. Without Dana’s extensive business knowledge & support, we wouldn’t be where we are today!

Email Sarah at sarah{at}babyelandaily{dot}com

about dana:

As a mother of 3 young boys, I’ve done my fair share of research and shopping in the children and mommy markets and loved every minute of it! I have a passion {and weakness} for shopping for the hottest, must have, luxe items. I am extremely committed to my editorials and to the BabyElan image. As I continue to have children and watch my family grow, I realize this is what I was made for; motherhood and the best shopping that comes along with it!

A little about myself outside my family {not much time for anything else since I do have a career thrown in there as well}, but to summarize me, I love Spring and flowers, I enjoy eating out with my husband and a good glass of wine, I’m an internet junky, a “beginner” fan of baseball {as my 6 yr has just started}, and a firm believer to the “laid back” approach to parenting!

Email Dana at dana{at}babyelandaily{dot}com

about lisa:

New to the mom game, I was amazed at how immediately “all things baby” became relevant. Although I thought I’d done all my homework in the 9 months preceding the girls’ arrival, I still had a lot to learn! As other mothers will attest its sink or swim in the sea of parenting and with the help of all the wonderful things out there, I’m floating to the surface! Being a mother of twins, it’s important that the things in my life are practical since my home could quickly become completely taken over by tons of baby things. In an attempt to streamline, finding practical things of high quality has become my passion.

Currently, I’m enjoying my newest title of Mom of Twins. In the past, I enjoyed going out with my husband for sushi, listening to NPR & reading. Now, I’m into eating anything that doesn’t take more than 2 minutes to prepare (read: yogurt, chips & cereal), listening to Free To Be You And Me & reading about what the Brown Bear sees.

Email Lisa at lisa{at}babyelandaily{dot}com

about erin:

My wonderful husband Robert and I were married 7 years ago and began our lives together in Anchorage Alaska. After the arrival of our son Dylan {3} we wanted to be closer to our family. As luck would have it Robert was offered a job in Chicago and we made the 4,000 mile move to a small town in northwest Indiana. Our daughter Genevieve {1} joined us soon after and we are excited to announce that baby #3 will arrive in late May.

Before becoming a stay at home mom I worked in the public relations field for an animal care and control center and a minor league hockey team. Eventually I opened my own doggie daycare center which I owned and operated in Anchorage until our “big move.”

I am very excited for the opportunity Sarah and Dana have given me to join BabyElan {daily}. As a dedicated subscriber since BabyElan was born I am aware of the quality product which has always been delivered. I promise to uphold those standards with each review I contribute.

Email Erin at erin{at}babyelandaily{dot}com

about julie:

I am the mother of 9 month old Charlie. After several years of trying for it to happen, I love being a mom. I have been married to my wonderful and funny husband Paul for 9 years, and we were beyond thrilled when our son arrived, and loving every minute with our little guy.

I’m so excited to be contributing to BabyElan, since I have been a faithful follower for years. Having known and been good friends with Sarah and Dana for a long time, I have loved reading their daily postings. When I became pregnant, it was so incredible to have BabyElan keep me up to date on everything baby! It’s such a useful tool for parents. I have become so informed on all that is out there, thanks to BabyElan! With the recent addition of KidElan, MamaElan and GreenElan, its all right there with the click of a button, how easy is that! So much stuff to be informed on as baby grows. So excited to be a part of this journey!

Email Julie at julie{at}babyelandaily{dot}com

about olivia:

I am a mother to a beautiful little two year old girl and running after her is my ‘part time’ 24 hour job! I am due for another sweet little one at the end of October, so I am loving life searching and finding all the neat new baby gear and cute clothes that are out now! Being part of the BabyLuxe Mommy Crew is a such a wonderful opportunity to learn from and share with other moms!

Outside of running after a toddler, I try to spend times with my friends I adore, drink delicious wine (when I am able) and write as often as humanly or ‘mommily’ possible. I am looking forward to a summer of building my dream nursery (again!) and growing my family to my perfect family of four!

Email Olivia at olivia{at}babyelandaily{dot}com

We hope you enjoy all we have to offer here and grow with us day by day!