about babyelan {daily}:

As a former baby boutique owner & style-savvy mom of two small boys, Sarah seemed to be at the forefront of the emerging luxury baby market; the first to hear about many of those baby must-haves, that you simply don’t know about unless someone around you has told you about it. People would often ask how she knew about all of these great products & services, and where they could find them. Eventually, Sarah was prompted by friends and family to start BabyElan {daily} to help new parents, parents-to-be, and gift-givers alike, discover the greatness beyond mainstream baby retailers that seemed to be popping up from coast to coast. While most parents still have a very real need for the basics at these stores, the ladies of BabyElan {daily} have found it incredibly essential to have a little fun with the fabulous selection of private label luxuries, and that is what they are there for; to bring you only the very best from that category. They anticipate that you will find BabyElan {daily} to be an essential online resource, and you’ll make them a part of your every day routine, as so many others already have!

For those of you with a little more experience, or just entering the early stages of pregnancy, they have a little something for you too. Three additional segments: GreenElan, MamaElan & KidElan bring you more of what you love. GreenElan brings you the very best in organic & eco-friendly baby gear! On MamaElan, you will find great tips on jewelry, skin care, clothing & accessories {including maternity} & more. The KidElan segment covers fun & educational toys, games & music for the 3 and up crowd, healthy nutrition & early elementary topics of interest.

Though BabyElan {daily} was founded by Sarah in July 2007, she soon formed a partnership with long-time friend & fellow “all boys” mom {they have 6 boys, combined}, Dana. Sarah & Dana now have 5 additional writers working on the BabyElan team & have recently partnered with a local Charlotte retailer, Belly Elan (www.bellyelan.com), where they now sell their favorite baby brands.

about sarah:

I am the proud mother of three beautiful little boys, Colin {5}, Alexander {3} and Harrison {6 mo}, and wife to my crazy & lovable husband, Michael. Though we are originally from upstate NY, we visited Charlotte, NC during our final year of college, nearly 10 years ago, and pretty much never left!  Aside from managing and writing for BabyElan & taking care of my family & home, I am also a freelance graphic designer & stationery designer. You can see my work here and here.  A compilation of everything I do can be found here.

Besides my husband, children, writing & designing; I adore colorful shoes, beautiful fabrics, chai tea, international cuisine, modern gadgets, organic cotton, summer fun & mountain air. I probably don’t have to say that I value quality alone time with my computer, but more than that, I enjoy spending time with family & friends.  Of course, I do love to travel, but have accepted the fact that packing for and traveling with small children is stressful, so Paris & Tuscany will just have to wait… I take each day for what it is, and cherish the many blessings I have been given.

Email Sarah at sarah{at}babyelandaily{dot}com

about dana:

As a mother of 3 young boys, I’ve done my fair share of research and shopping in the children and mommy markets and loved every minute of it! I have a passion {and weakness} for shopping for the hottest, must have, luxe items. I am extremely committed to my editorials and to the BabyElan image. As I continue to have children and watch my family grow, I realize this is what I was made for; motherhood and the best shopping that comes along with it!

A little about myself outside my family {not much time for anything else since I do have a career thrown in there as well}, but to summarize me, I love Spring and flowers, I enjoy eating out with my husband and a good glass of wine, I’m an internet junky, a “beginner” fan of baseball, and a firm believer to the “laid back” approach to parenting!

Email Dana at dana{at}babyelandaily{dot}com

about lisa:

New to the mom game, I was amazed at how immediately “all things baby” became relevant. Although I thought I’d done all my homework in the 9 months preceding the girls’ arrival, I still had a lot to learn! As other mothers will attest its sink or swim in the sea of parenting and with the help of all the wonderful things out there, I’m floating to the surface! Being a mother of twins, it’s important that the things in my life are practical since my home could quickly become completely taken over by tons of baby things. In an attempt to streamline, finding practical things of high quality has become my passion.

Currently, I’m enjoying my newest title of Mom of Twins. In the past, I enjoyed going out with my husband for sushi, listening to NPR & reading. Now, I’m into eating anything that doesn’t take more than 2 minutes to prepare (read: yogurt, chips & cereal), listening to Free To Be You And Me & reading about what the Brown Bear sees.

Email Lisa at lisa{at}babyelandaily{dot}com

about erin:

My husband, Robert, calls me the “household manager.”  As a stay at home mom to our three kids Dylan (5), Genevieve (3) and Will (1) I guess that is a fitting title.  I am extremely organized and probably go overboard before making even the simplest purchases.  I am the mom that reads countless reviews online and talks to all of my mom friends before I purchase anything so it is very fitting that I write reviews as well!  I LOVE the opportunities BabyElan has given me and I have had so much fun sampling and testing all of the great products and companies I have had the privilege of working with.

Besides my kids and BabyElan I enjoy spending time with my husband and with my friends.  I love eating at great restaurants, drinking good wine and cooking. I am currently learning how to sew and love it!  I feel very lucky to have the husband, kids and life I have and am thankful everyday for all of our blessings!

Email Erin at erin{at}babyelandaily{dot}com

about julie:

I have been married to my wonderful and funny husband Paul for almost 10 years, and we were beyond thrilled when our son Charlie arrived 16 months ago.  We are loving every minute with our little guy who is bundles of fun. I’m so happy to be contributing to BabyElan, since I have been a faithful follower for years. Having known and been good friends with Sarah and Dana for a long time, I’m super excited to be a part of this journey.

In addition to being a mom and wife, I love to cook and garden, take long walks and be outside, and enjoy my time with friends and family and black lab Stella.

Email Julie at julie{at}babyelandaily{dot}com

about olivia:

I am a mother to a beautiful little two year old girl and running after her is my ‘part time’ 24 hour job! I am due for another sweet little one at the end of October, so I am loving life searching and finding all the neat new baby gear and cute clothes that are out now! Being part of the BabyLuxe Mommy Crew is a such a wonderful opportunity to learn from and share with other moms!

Outside of running after a toddler, I try to spend times with my friends I adore, drink delicious wine (when I am able) and write as often as humanly or ‘mommily’ possible. I am looking forward to a summer of building my dream nursery (again!) and growing my family to my perfect family of four!

Email Olivia at olivia{at}babyelandaily{dot}com

about amy:

I am…. a lot of things I am a woman first and foremost, with that comes my female personality of being a bit demanding of perfection or as close to it as reasonably possible, too much of a neat freak and brutally honest. I don’t get into giddiness and I don’t love to shop. I’d rather be hiking, biking or running , anything outside with my family. I love God but don’t believe in destiny or “signs”. I read history books, memoirs are my favorite, non-fiction mostly. I take pride in my marriage, kids, home, family and friends. I try to keep my life uncomplicated, active, organized and healthy. I don’t take myself too seriously. I give to my church and community whenever I am able through groups and charities. I believe a woman needs at least 3 truly close girlfriends not 25.

I am a wife to my fabulous and very hard working husband Eric. He’s is my strength when I’m needing a lift. I wouldn’t be the woman I am today if I didn’t marry Eric. We are a perfect team. He spoils me and I take care of his home and kids hahaha! I am “mama” to Nicholas {3} and Noah {11 months}. I’m fortunate enough to stay at home. I spend my days “playing”. We live big in our little town home. Creative minds, Nicholas and I explore, build, create, bake, decorate, learn, clean and destroy all day long everyday. I call my boys my little “boyfriends”. Noah is the perfect baby, we enjoy every single minute with him that he’s awake My kids keep me energetic, healthy, young and silly!

Email Amy at amy{at}babyelandaily{dot}com